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Project 3 Urban Service Design

October 1, 2012

Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

How can visual designers, working collaboratively and using ethnographic methods, contribute to the visualization of existing service systems and the design of emerging systems?

In this project you will identify possibilities for urban service designs that employ a digital touch point, define needs, constituents/stakeholders, and map the design plan (what it is, who benefits, how it works) in an engaging visual form.


For Nov 8 145, working in pairs:

* list 10 existing service designs (public, commercial)
* map how 1 of the service designs works
* envision 5 new service design concepts (realistic and fantasies)

Make the lists, maps, etc. on 8.5×11″ landscape pages with thick black markers

Project reading, for Thursday, Nov 8: In the Bubble, John Thackara


Wikipedia entry: Service Design

What is Service Design?, AIGA video

Example methods and visual mapping of cafe experience.

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