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Bonnie Arbittier – Words of the Homeless Campaign

October 3, 2012

Every day, we ignore the “invisible.”  With the change in our pockets, we buy a pack of gum, a mood ring, a cookie after we have already eaten dessert.  We pay attention to signs that have been created to entice us, to coerce us into buying the “most fabulous,” the “most colorful,” and the “most trendy.” But what of the words on the cardboard signs held by those who perhaps need a friend, a bit of acknowledgement and care? What is our relationship with the homeless? What would happen if we were to take what they are saying and recontextualize those words? Would we, as the consumer, pay more attention to those words on different signs, in different font?

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