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Project 1

Your name, project title, a well-written statement (1-200 words) and a link to your project (PDF, website, etc.)

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Daniel Oliva – American Joe/American Jane, image 1, image 2Joe Tag at final crit table Joe tag close upJoe tag no. 1

The egalitarian ideal is a cherished American myth, yet it has always been used as political fodder by politicians, upper-class conservatives, and progressive unions. The idea became caricatured in the 2008 election with Joe “the Plumber” overstaying his fifteen minutes of fame, and our current Vice-President Joe Biden, anachronistically considered an example of a working-class “Average Joe”. For my project I researched the 50 statistically most common jobs in the U.S. I designed a nametag for each one on an appropriated Wal-Mart tag, and each tag includes their average income and total number of workers doing that job. Through this project I aimed to present data as well as critique notions of uniqueness, conformity, and the American myth of the everyman/woman.

Tom McQuaid – Death Row Quotes
The Texas Department of Justice keeps an online record of every death row inmate’s last words before execution. This line of greeting cards forces the viewer to question the nature of the messages we send one another – oftentimes, words hold much more weight than we realize.
Gaby Moreno Cesar– Color Coding
Color coding is an exploration of the left and right sided nature of coding – both artistic and technical, Color Coding tries to expose the beauty, playfulness and interactivity of coding.

Adwoa Sey– Privacy Policy
This project exposes the reality that we agree to Privacy Policies every day without realizing what exactly it is that we are signing away. These Policies are designed with our ignorance in mind, and our blind acceptance is almost always guaranteed, giving the authors of these Policies even more control over our digital lives.

Jean Kim Redefining Fitness
A project designed to call attention to the absurdity of material that we have become accustomed to seeing in public. Particularly, the fact that women’s magazines advertise content about sex and body image, as if those are the only things that women care about.

Bonnie Arbittierhomeless presentation
Every day, we ignore the “invisible.”  With the change in our pockets, we buy a pack of gum, a mood ring, a cookie after we have already eaten dessert.  We pay attention to signs that have been created to entice us, to coerce us into buying the “most fabulous,” the “most colorful,” and the “most trendy.” But what of the words on the cardboard signs held by those who perhaps need a friend, a bit of acknowledgement and care? What is our relationship with the homeless? What would happen if we were to take what they are saying and recontextualize those words? Would we, as the consumer, pay more attention to those words on different signs, in different font?

Brandon NewbergShouts
People perceive Penn as a place filled with smart people and an air of intellectualism. I laugh every time I hear it. If only people were more aware of the stupid shit we care about in the culture – and there’s no better example than in the 34th st shoutouts. I repurposed the shouts into different places and forms around campus in order to show people what Penn is really about.

Maggie EdkinsILY

A stark contrast has developed between pop culture and hook-up culture. Perhaps modern advances in technology have made us cold, or maybe the same advances have made connecting with one another so easy that we’ve become lazy. Either way, we watch romantic comedies and tune into sugary music that project idealistic ideas of love, and yet we cannot even execute romantic advances with correct grammar. In this project, I clashed these two ideas of romance together. By layering text-conversations of romantically involved twenty-somethings on top of lyrics from a popular country song (“I Could Not Ask For More” by Sara Evans), this becomes visually evident, and it is clear that neither representation of attraction is ideal.


Cindy Rodriguez  – Proj. 1

If you knew that you wouldn’t be alive tomorrow, what would you say to your loved ones today?  Oftentimes, one’s last words are more memorable than one’s first. Most of us, however, do not get last words.  We never get to say good-bye.  This is simply because we never know when we are going to die.  What about those, however, who know exactly when and even how they will die? How do they feel as they write their final words in a note to later be found by another?   My project deals with these people: those who feel that they are in such a bad place in their lives that they must end it all.  What makes all of this even more incomprehensible is that oftentimes, many of their loved ones didn’t even know that their beloved was suicidal.  They never show their true selves until they are alone at night.  Most often, it is only at night when th burden of it all lies heavy in their hearts and their true feelings pour out.

3 Comments leave one →
  1. positivedsgn permalink
    October 2, 2012 4:01 am

    by Blanca Abramek

  2. October 2, 2012 5:58 am

    This project began as an exploration of public versus private information, and has resulted in a fictitious pitch for an offensive installation that criticizes the inappropriate way in which women are objectified in today’s society.

    The issue that drove this project is the fact that headlines on women’s magazines are absolutely ludicrous – they advertise ways to “please your man” and “get a better butt” as if the only thing that are important to women are sex and body image. In order to call attention to the insulting nature of these headlines, I have proposed an installation on the windows of Pottruck – vinyl cutouts of the headlines that cover the windows from top to bottom, facing outward. This will effectively force gym goers on the inside to contemplate whether or not they are willing to enter a room advertising sex and body image, and will give pedestrians on the outside a different opinion of what motivates the people who are exercising.

    Ultimately, the goal of “Redefining Fitness” is to upset people who might walk by these magazines every day without realizing how insulting they are to women and the type of negative statement they make about our society.

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